Brand Strategy & Digital Strategy

List of companies


SHERPA
South Africa
From municipal logo to municipal brand
2024-10-04
In an environment dominated by poor governance And the absence of service delivery Very few can think beyond logos And see themselves as brands Because brands must be authentic And...
The post From municipal logo to municipal brand first appeared on Sherpa Brand & Design.
OTHERWISEINC
Branding in the Startup World: A Tale of Speed vs Substance
2024-07-04
In the unforgiving terrain of the startup world, where unicorns are revered and the mantra of “build fast, sell faster” reigns supreme, branding takes on a vastly different hue.
It is not the slow, patient art of building deep relationships, but a swift, agile dance toward value.
Yet, even here, in this frantic rush, there […] The post Branding in the Startup World: A Tale of Speed vs Substance appeared first on Otherwise Incorporated Chicago.
GOBFW
The Top ROI Marketing Tactic
2024-04-29
There’s something so satisfying about learning what the “best” marketing tactic is from an article like this one.
It’s a definitive statement that you can put in your pocket.
When someone else in your organization asks you why you put 70% of your marketing budget somewhere, won’t it be great to have a piece [...] The post The Top ROI Marketing Tactic appeared first on GOBFW.
EMOTIVEBRAND
The Evolving Role of the CMO: Chief Alignment Officer
2024-04-19
As CMO roles evolve, the need for them to have the tools to align every function in the C-Suite on growth strategies has become essential.
The post The Evolving Role of the CMO: Chief Alignment Officer appeared first on Emotive Brand.