TREMEND

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Driving agility into highly complex software engineering projects - tremend
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How Customer Data Platforms can be Used for Data Monetization 

March 26, 2024

Nowadays, customer data has emerged as the new currency for numerous businesses.
However, not everyone has mastered the art of fully capitalizing on their customer data platforms (CDP).
Surprisingly, a mere 14 percent of businesses possess a comprehensive 360-degree view of their customers, as per 2022 research by Gartner.
Despite this, a significant majority of customers (69%) express a willingness...Read More

Profile last updated on September 8th, 2024