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The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a consumer that moves faster than ever before
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MAGNA nudges its 2024 media spend forecast upward
September 17, 2024
IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S.
media spend in full-year 2024, based on strong actual revenue for the first half of the year.
The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend, The post MAGNA nudges its 2024 media spend forecast upward appeared first on IPG Mediabrands.
September 17, 2024
IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S.
media spend in full-year 2024, based on strong actual revenue for the first half of the year.
The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend, The post MAGNA nudges its 2024 media spend forecast upward appeared first on IPG Mediabrands.
Profile last updated on September 8th, 2024